FLOCO Media Was Among Final Bidders for Ed & Lorraine Warren’s Paranormal Museum, But the Iconic Annabelle Doll Found a New Home

FLOCO Media recently revealed it was one of two dozen serious parties interest in vying to take ownership over the legendary Paranormal Museum of Ed and Lorraine Warren, a landmark location in the world of supernatural folklore and paranormal research.

Housed in the Warrens' former Connecticut home, the museum is best known as the final resting place of the possessed Annabelle doll, and antagonist of the popular horror franchise "The Conjuring".

Annabelle is one of the most infamous artifacts in modern paranormal history.

FLOCO Media’s Creative Director, Jackie DuBois, spearheaded the ambitious FLOCO Imagineering offer, which included a vision to not only preserve the property but to reimagine and reopen it as a premier paranormal tourism destination.

Despite FLOCO’s compelling offer and vision, the property was ultimately secured by comedian Matt Rife and YouTuber Elton Castee, who announced on social media that they are now the legal guardians of Annabelle.

Rife, in a TikTok video that’s already gone viral, called the farmhouse and its contents “one of the most important and prominent pieces of paranormal history in the world.”

The Legacy of the Warrens and Annabelle

Ed and Lorraine Warren both lifelong members of the Catholic Church were among the most influential figures in the history of paranormal investigation.

Ed, a self-taught demonologist, and Lorraine, a clairvoyant and trance medium, were involved in dozens of high-profile investigations and exorcisms, many of which inspired films like The Conjuring, Annabelle, and The Amityville Horror.

The Warren Occult Museum housed hundreds of haunted and cursed objects collected during their decades of work, but none more famous than Annabelle, the Raggedy Ann doll said to be possessed by a powerful demonic entity.

According to the Warrens’ case files, the doll was responsible for a series of terrifying incidents, including psychic slashes that drew blood, accidents, and even a fatal motorcycle crash.

A Recent Haunting Tragedy on the Road

In July 2025, tragedy struck when Dan Rivera, a 54‑year‑old lead investigator with the New England Society for Psychic Research (NESPR), died suddenly during the “Devils on the Run” tour while overseeing Annabelle appearances in Gettysburg, Pennsylvania.

He was found alone in his hotel room; authorities confirmed the doll itself was not in the room at the time, but in the tour van parked outside. Though his death was ruled non‑suspicious, the autopsy remains pending (Source).

Rivera had been mentored by Lorraine Warren and was widely respected as a public educator on paranormal phenomena. His sudden death has renewed scrutiny on Annabelle’s legend and raised questions about the emotional toll and potential dangers tied to handling such infamous artifacts.

So dangerous was Annabelle that the Warrens kept her locked in a special glass case with a warning sign, and blessed regularly by a Catholic priest. The museum was once open to the public but was shut down in 2019 due to zoning restrictions and growing concerns about safety.

Our Visions for the Warren's Occult Museum and Paranormal Research Center

FLOCO Media’s bid to acquire the Warren Paranormal Museum was strategically designed to address long-standing zoning disputes with the township and concerns from neighboring residents, many of whom had worked for years to prevent the museum from reopening. The proposal included relocating high-traffic operations to a redesigned annex, with the goal of creating a low-impact, community-integrated attraction that would be both respectful and sustainable.

The plan incorporated a Disney-style reservation system to manage crowd flow, along with ample off-street parking, private-access entryways, a curated gift shop, and noise-buffering landscaping to ensure minimal disruption to the surrounding area.

FLOCO’s vision also included on-site guest accommodations within the museum itself, giving brave visitors the chance to spend the night alongside some of the most infamous haunted artifacts in modern folklore. The plan called for expanded, museum-quality exhibit displays to properly showcase the possessed and cursed objects that currently remain haphazardly arranged throughout the house. At the heart of the project was a proposal to build a state-of-the-art Paranormal Research Lab, designed to preserve and expand upon the investigative work of Ed and Lorraine Warren.

Beyond preservation, FLOCO saw the project as a powerful opportunity for local economic growth, with plans to create jobs, boost tourism revenue, and forge partnerships with nearby businesses.

For FLOCO Media, the interest in the Warren property wasn’t simply about acquiring Annabelle. It was about laying the groundwork for a larger vision in experiential horror tourism, a field the company is actively exploring.

FLOCO’s plan included:

• Modernizing the museum while maintaining its eerie, historical character.

• Expanding the property to include outdoor seating, gift shop facilities, and overnight lodging.

• Developing educational exhibits and programming centered on the Warrens’ paranormal legacy. As a Catholic company, we envisioned adding a history of exorcism component to the museum.

• Launching a broader tourism division with additional historic and similar iconic destinations nationwide.

• While not ideal, we also had plans to move the house and its contents to another location if need be to get around the troublesome neighbors who moved into this neighborhood knowing what they were moving next to.

  
  

Although FLOCO’s offer was ultimately outbid by a high-profile celebrity partnership, the company remains committed to acquiring and developing other iconic paranormal properties.

The Bigger Picture: Building the Unmatched

FLOCO Media is actively pursuing other iconic urban legend and similar properties, with the goal of creating a national network of experiential tourism locations. These sites will offer fans and thrill-seekers unforgettable encounters rooted in real-life folklore, film history, and the supernatural.

Whether it’s a haunted hotel, a cryptid-sighting hotspot, spot of a historic event, or the home of a historical figure, FLOCO’s vision is bold... own the myth, build the experience, and make it unforgettable.

The team wishes the new owners of the Warren Museum well and hopes that due diligence and proper spiritual guidance remain front and center.