The Evolution of FLOCO: A Visionary Intellectual Property Company

FLOCO was founded in the summer of 2024 by the innovative and visionary entrepreneur Monty Floyd, who currently serves as the company's CEO. FLOCO stands for "Floyd Company". Originally conceived as a holdings company specializing in diverse investment opportunities—including entertainment, special effects, and tourism—FLOCO was built on a foundation of perseverance, innovation, and an unwavering commitment to independent creative ventures.

While FLOCO officially launched in 2024, the idea had been percolating for nearly a decade. The catalyst for its inception was a perfect storm of opportunity, industry frustration, and untapped potential in both the music and publishing sectors.

A Shared Struggle: The Birth of a Solution

In early 2024, Alysson Rivera, better known to her fans as Allie Cat, was struggling as an independent musician. After years of mismanagement under her previous label, Monkey Paw Music, which dissolved because of serious mismanagement, she found herself free from contractual obligations but left without proper industry support. Determined to regain control of her career, she attempted to establish her own label, Allie Cat Records. However, the venture ultimately collapsed in late 2023, leaving much of her music—particularly tracks recorded for Wicked Whispers—unreleased. Many of these songs, including horror rock tributes and Five Nights at Freddy's-inspired tracks, had been in limbo since 2018, intended for release alongside major horror films, video games, and seasonal events.

Meanwhile, Monty Floyd and his wife, both deeply involved in academic study and political advocacy, had encountered similar roadblocks in the publishing world. Having written and illustrated three unpublished children's books, along with several political science and general discussion books, they found themselves continuously stonewalled by mismanagement, censorship, high publishing costs, and industry gatekeeping. The music and publishing industries are plagued by a deeply entrenched "good ole boy" system—rife with nepotism, shady gatekeeping, and backroom deals that make the dysfunction of the broader business world look tame by comparison.

When people think of business tycoons and industry leaders, names like Elon Musk, Donald Trump, and Jeff Bezos often come to mind. But the truth is, most so-called "business leaders" today aren’t even qualified to carry their water. Many hold their positions not because of merit or innovation, but through favors, blackmail, or simply being born into the right circles.

Nowhere is this more evident than in publishing and music. The publishing world is dominated by far-left ideologues who reject anything that doesn’t align with their agenda. Meanwhile, the music industry is steeped in corruption—where power isn’t just about talent but about how controlled and useful an artist can be. Remember, P. Diddy didn’t blackmail himself, and his unreleased client list is proof of just how deep the rot goes. Major corporations and intelligence agencies have shaped the industry into the talent-starved, soulless machine it is today.

In publishing, your book won’t see the light of day unless it pushes the approved narrative. In music, success depends on how well you can be molded into an asset. But the system wasn’t built to last—and now, it's cracking under the weight of its own corruption. Change was inevitable. And change is here.

In February 2024, Monty and Alysson crossed paths to discuss these shared struggles. Beyond music, Alysson was a sharp political strategist, an outspoken liberty advocate, and a skilled statistician, currently pursuing a doctorate at Stanford. She had previously assisted the Floyds with a heated political campaign in Florida in 2022, further cementing their professional relationship. As they analyzed the fallout from that campaign and other issues—Alysson unable to distribute her music and the Floyds unable to publish their books—a bold idea emerged. Instead of continuing to fight against the existing industry structures, why not create their own?

FLOCO: From Idea to Reality

FLOCO was conceived not as a traditional investment company, but as an Intellectual Property powerhouse dedicated to the independent creation and distribution of music and literature. Within months, the framework was in place, but not the funds. FLOCO was formed in the early part of 2024, which was at the height of the Biden Administration's policy-induced inflation bubble which had all but destroyed the US standard of living and left a smoldering ruin of what was once the vibrant American economy just 4 years earlier. Taking loans out was not an option, and seeking investors came with too many strings. Thus, the idea was born to develop a business model on a razor-thin budget, cunning creativity, and innovative mastery.

Alysson transferred ownership of Allie Cat Records, including its catalog, artist agreements, and music assets, to FLOCO at no cost, with the understanding that the company would ensure worldwide distribution. Simultaneously, the Floyds transferred their unpublished books to FLOCO, paving the way for their long-awaited releases. The next step was execution.

Initially, FLOCO retained the Allie Cat Records name, but it soon became evident that sharing a name between a label and its flagship artist caused confusion. Thus, FLOCO Music was born, later rebranded as Fox Fire Records to reflect a broader vision of musical independence. Since its DBA rebranding, Fox Fire Records has released seven albums globally, spanning multiple genres, including horror rock, punk, honky-tonk country, metal, Irish folk, alternative rock, and even rap.

On the publishing side, FLOCO had to build its foundation from scratch. From May to August 2024, the company worked tirelessly to establish a fully functioning publishing arm. In late August, FLOCO Publishing was formally launched, releasing three previously dormant books. One of these, Can I Be A Pirate?, became an instant bestseller, topping Amazon’s Children's Book charts for three consecutive weeks, surpassing titles by major publishers, including Disney, Jimmy Fallon, and Captain Underpants. In December 2024, FLOCO Publishing rebranded as DBA Vulpine Publishing, with the long-term goal of becoming a semi-independent subsidiary.

The Battle Against Censorship and Industry Gatekeeping

With success came resistance. FLOCO’s rapid rise drew the attention of major industry players who sought to stifle its impact. The music division faced its first major hurdle in October 2024 when UK-based distributors, under pressure from government authorities, attempted to censor FLOCO’s music under Orwellian speech laws.

The controversy centered on the Catholic-Orthodox metal band Acre (formerly Warrior Worship), whose song Lion’s Roar addressed the Taylor Swift Dance Studio stabbing in the UK. The backlash led to the blacklisting of Acre’s debut album Defense of the Faith for two months. FLOCO fought back, re-releasing the album through alternative distribution channels.

In retaliation, UK distributors removed Eerie Echoes Volume 1 and Volume 2, two flagship horror music albums, at the height of the Halloween season. From September to November 2024, FLOCO engaged in a heated battle against censorship, utilizing social media campaigns, legal challenges, and industry maneuvering to restore its content. Ultimately, FLOCO emerged victorious, though not without casualties. To circumvent blacklisting, the company strategically rebranded its divisions: FLOCO Music became Fox Fire Records, Warrior Worship transitioned to Acre (they were already planning on changing their name), and Eerie Effects was reborn as Wicked Whispers.

Meanwhile, Vulpine Publishing faced censorship at the grassroots level. Advocacy groups attempted to suppress its book releases, targeting printing companies and urging retailers to cease sales (literally attempting to ban our books). Despite these efforts, Because I'm a Girl and Because I'm a Boy reached Amazon’s Top 10 in children’s book new releases, while Can I Be A Pirate? defied all expectations, cementing FLOCO’s reputation as a force in the publishing world by holding the Amazon Best Seller slot for Children's Books for three weeks.

The Future of FLOCO: A Bright Path Forward

As of January 2025, FLOCO continues to grow at an unprecedented rate. Fox Fire Records has signed nine independent artists, is remastering its music catalog to Dolby quality, distributed seven albums (three ranking in the Top 5 for seasonal holiday music and another in the Top 25 for Christian rock), and amassed a catalog of over 250 songs (and growing). The label is now focused on remastering its extensive archive and collaborating with artists on future projects.

Vulpine Publishing has expanded its scope, working tirelessly to release its backlog of unpublished works while onboarding new authors. The division has inked deals with romance writer Veronica James and a rising horror novelist, signaling its commitment to genre diversity.

Through persistence, innovation, and an unyielding belief in independent creativity, FLOCO has carved out a place in both the music and publishing industries. The company stands as a testament to what can be achieved when visionary minds refuse to accept the limitations imposed by traditional industry structures. With its eyes set firmly on the future, FLOCO is poised for even greater success in the years to come.

Up next, we will dive deep into the specific history of Fox Fire Records and many of the artists. Following Fox Fire, we will go over Vulpine Publishing, and then go over artists and authors in alphabetical order. Last, we will go over our Executive Team, TIPP Interns, and other talent.

On our new YouTube Channel, we will also be hosting various spotlight videos that go over a lot of the items covered in this article and future articles, as well as podcast interviews with yours truly - Erin - as part of our new "Fox Tales" podcast series where we interview our talent.

As the PR and Media Director here at FLOCO, it is my main goal to expand brand awareness, share our story, and promote our brands, talent, music, books, and whatever else we produce during my tenure. If you have any questions, just message our Twitter account on X and I will get back to you.